Meet the Founder
Sruthy
Sreekumar
Founder & Director
Sruthy’s Amma’s Herbal
Sruthy’s Amma’s Herbal
Rooted in tradition.
Guided by knowledge.
Driven by purpose.
Guided by knowledge.
Driven by purpose.
I am Sruthy Sreekumar, founder of Sruthy’s Amma’s Herbal and Sruthy’s World. My journey brings together my background in social work, health education, teaching and counselling with my passion for herbal skincare, haircare and thoughtful personal-care formulation.
2019
Sruthy’s World
The journey of sharing wellness and personal-care knowledge began.
6+
Years of Experience
Experience in cosmetic manufacturing and formulation.
MSW
Professional Foundation
Medical and Psychiatric Social Work background.
Kerala
Rooted in Tradition
Inspired by traditional care and created for modern lifestyles.
My Journey
From Knowledge
to Creation
My journey began with a desire to share practical knowledge about wellness, skincare and haircare. In 2019, I started Sruthy’s World on YouTube, creating educational content inspired by traditional home remedies and everyday wellness practices.
As the community grew, viewers began asking for herbal products inspired by the remedies I shared. Their encouragement gradually became the foundation for Sruthy’s Amma’s Herbal.
What began as a passion for sharing knowledge evolved into a herbal personal-care brand rooted in Kerala’s traditions and developed thoughtfully for the needs of modern consumers.
2019
Sharing Knowledge
Sruthy’s World began as a space for practical wellness, skincare and haircare education.
Next
Listening to the Community
Audience interest in the traditional remedies inspired the development of herbal personal-care products.
Today
Building the Brand
Sruthy’s Amma’s Herbal brings traditional inspiration, formulation experience and customer education together.
Professional Background
Knowledge Behind
the Brand
My professional journey combines social work, counselling, education and cosmetic formulation. Each area has influenced the way I approach products, communication and customer care.
Qualifications & Experience
- ✓ Master of Social Work (MSW), specialising in Medical and Psychiatric Social Work
- ✓ SET Qualified in Social Work
- ✓ Certified Cosmetic Product Maker — Grade A
- ✓ Certified Permanent Makeup (PMU) Artist
- ✓ Advanced Basic Counselling Training
- ✓ Tally proficiency in financial accounting
- ✓ Over six years of experience in cosmetic manufacturing and formulation
How My Background Shapes the Brand
01
Education First
Customer education and practical understanding remain central to the way products and routines are communicated.
02
Thoughtful Formulation
Traditional inspiration is approached with continuous learning, formulation experience and attention to quality.
03
People-Centred Care
A background in social work, teaching and counselling influences the brand’s focus on clarity, empathy and trust.
Inspired by Nature
Traditional botanical ingredients remain an important
source of inspiration in our personal-care philosophy.
Made with Thought
We value quality, thoughtful formulation and a careful
approach to everyday skincare and haircare.
Our Philosophy
Traditional Wisdom.
Modern Personal Care.
At Sruthy’s Amma’s Herbal, we draw inspiration from traditional herbal practices while valuing thoughtful formulation, product quality, transparency and customer education.
Our goal is to make herbal personal care approachable and accessible to customers in India and across the global Malayali community.
Tradition
Drawing inspiration from herbal knowledge and Kerala’s personal-care heritage.
Formulation
Combining experience, continuous learning and thoughtful product development.
Transparency
Clear communication that helps customers understand the products they choose.
Education
Empowering customers with practical information for better personal-care choices.
What Guides Us
Care at Every Step
The brand continues to grow around a few simple principles that shape how we learn, formulate and communicate.
01
Quality
A commitment to thoughtful products and careful formulation practices.
02
Transparency
Communicating clearly so customers can make more informed personal-care decisions.
03
Continuous Learning
Remaining open to new knowledge while respecting traditional sources of inspiration.
04
Customer Education
Helping the community understand routines, ingredients and thoughtful everyday care.
Our Vision
To build a trusted herbal skincare and haircare brand that honours traditional knowledge, embraces continuous learning and serves customers with care.
Our Commitment
- ✓ Thoughtful herbal personal care
- ✓ Product quality
- ✓ Transparency
- ✓ Customer education
- ✓ Continuous learning
A Note from the Founder
“What began as a passion for sharing knowledge has grown into a journey of learning, creating and caring for a community that believes in thoughtful personal care.”
Sruthy Sreekumar
Founder & Director · Sruthy’s Amma’s Herbal
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Founder & Director · Sruthy’s Amma’s Herbal